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Barnes & Noble to Drop Prices for Nook Color & Simple Touch
by thomas on 0 comments
Based on leaked slides obtained by Engadget from Barnes & Noble, the touch-enabled Nook Color will fall $50 in price to $199 and the Nook Simple Touch to just $99 by November 16th. Included in this price reduction is an added software update that will bring faster page turns, WiFi, two-month battery life and apparently no annoying ads for the Nook Simple Touch. In addition, music services (Rhapsody, Grooveshark, Pandora) will be available as well as video services from Hulu.
These are steps in the right direction for Barnes & Noble although the Amazon Kindle still offers more (at the moment) through its app store. Regardless of their respective features, competitors in price are usually won by the bottom line.