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Amazon Kindle Fire is now the top-selling tablet on Best Buy’s website. The new $199 tablet saw sales jump over the Black Friday shopping weekend, showing that Amazon’s marketing strategy of putting media content first is winning not only among the Android tablets, but also against Apple.
As Matt Burns at TechCrunch declares, “specs are dead”. Will media retailers like Amazon and Barnes & Noble pull ahead of tablets that tote 16GB of harddrive? Or is this only one battle won amongst many? In the long run it is hard to see—Apple’s new iPad3 is out in spring, so the tablet wars is far from over.