In an effort to raise awareness about breast cancer, Filofax have created Breast Cancer Campaign Willow. A part of the sales proceeds from the newest portfolio tablet case will go to Breast Cancer Campaign funding research process. The case itself is of a nice pink color, and comes with an all-round zipper lock, keeping it securely shut when not in use. There’s also a large notepad on the inside as well as a stylus holder. The tablet is secured by a special plastic mount ensuring it stays in place at all times with its ports and buttons open to free access.
The popularity of Filofax over the past decade has naturally led many people to believe it is a relatively new concept. Yet its origins go back as far as the First World War.
In 1921, a London based company was formed to market personal organization systems in the UK by mail order. In 1930 they registered the trademark "Filofax", the name having derived from the description "file of facts".
The business continued to grow and by 1987 had a retail network of 1250 outlets in the UK alone. Prestigious stores around the world stocked Filofax, Harrods and Harvey Nichols in London, Neiman Marcus and Bloomingdales in the US, Bon Genie in Switzerland, Galleries Lafayette in Paris and Seibu in Japan amongst others.
The Filofax personal organizer had developed from a simple loose-leaf diary and notebook into an indispensable organiser and status symbol for the 80s.
In 2001 the Letts Filofax Group was formed after Charles Letts and Company Limited aquired the Filofax Group.
In 2012 the company was acquired by HSGP Investments.
Bright, pink color, all-round zipper lock, and a large notepad – Breast Cancer Campaign Willow from Filofax